A website is an essential component of any company’s marketing strategy. You make it easy for potential clients to discover you and learn about how you can help them. No matter what kind of lawyer or attorney you are, the following features and elements are something that every law firm website should have.
A website that has a responsive design is able to transform so it looks great on any device, whether it’s a laptop, tablet, or smartphone. Making your law firm website mobile-friendly is essential in an age when the majority of people have smartphones and are using them to look up information. When someone is searching for a business nearby, they will be using their phones more than their computers. You want to make sure visitors to your website are able to easily see the information on your site. They will also want to effortlessly navigate around it.
A simple contact form is all you need to make it easy for potential clients to reach out to you. You just need a few fields for their name, phone number, email address, and a text box for their inquiry.
Areas of Practice
Potential clients need to know whether you can help them. To make it clear if you can or not, have a list of your areas of practice. You can make it even more effective by linking to separate internal pages for each area. You can elaborate and expand on those areas, to provide even more information for visitors. Not only do you help people visiting your site, you increase your SEO, helping your website show up higher in search results.
People make decisions based on what others have to say about a product or service. This holds true for law firms as well. When you have testimonials on your law firm website, you built trust and credibility. You can either provide quotes from previous clients or embed reviews from websites such as Yelp and Google.
No website is complete without a blog. This helps you position you law firm website as an authority on various legal issues. Besides developing clout and credibility, you also improve your website’s SEO. You can rank your website higher in search results when you have meaningful and informative content. As long as you are publishing content on at at least a weekly basis, you are improving your SEO.
Now that you know what features and elements a law firm website should have, you can get started at setting up your website. If you need help doing so, there are plenty of qualified designers and developers in Palm Beach Gardens, FL that can help you. Set your law firm website apart from others by making it a quality website that potential clients can trust.