A visitor to your website will make a decision within a few seconds whether they will continue browsing your website or move on. In order to decrease your bounce rate and increase the number of people sticking around on your website, you will have to make it as welcoming as possible.
A great-looking website is not enough today. You need to have a fast-loading website as well, which means optimizing it. Here are some improvements that are essential for any business or brand website.
One of the biggest issues with many websites today is their use of large image files, which slow down the loading of their pages. This doesn’t mean you have to get rid of images altogether, but you should reduce their file size so your website loads faster. There are several WordPress plugins that can do this for you, such as Smush. If you don’t have that many images on your site, but want to optimize them and compress them without losing image quality, you can use an online tool, such as TinyJPG.
Use a Responsive Design
The majority of visitors to your website will likely be people coming from their smartphones. In order for them to want to stick around, you are going to need to have a responsive design. A website is responsive when it transforms to becoming a leaner version of your website, so it can display quickly and well on mobile devices. You want to create a seamless user experience for mobile users, because they should be a crucial part of your conversion strategy.
Include Social Sharing Buttons
Social media is a great resource for free and organic traffic. When you have great content on your website, visitors will want to share it with their friends on social media. Social sharing buttons will make it easier for them to share content. These buttons could make the difference between visitors to your website sharing your content and moving on. Convenience is key in the online world.
Have Organized Navigation
You want visitors to your website to be able to find their way around your site easily. This requires having an organized and simple navigation menu. Include streamlined content, a navigation hierarchy, and responsive design (which usually involves the “hamburger” menu icon).
These are just a few tips to get you started on improving your website’s web design. A web design company in Palm Beach Gardens, FL can help you optimize your site if you are having trouble with just theses improvements alone.